We work with charities, non-profits and social enterprises, from the smallest operations with only two or three personnel to huge, multi-national charities with offices and operations across the globe.
Many clients are happy to lend their name to our work while others are more shy about revealing their secrets!
Here’s a selection of the former.
Compassion in World Farming (CiWF) introduces Salesforce across Europe
About Compassion in World Farming (CiWF)
Compassion in World Farming was founded in 1967 by a British farmer, who was horrified at the development of intensive factory farming. Compassion has been the voice of farm animals, working on behalf of everyone who wants to see an end to factory farming cruelty.
By working in partnership with inspirational supporters, progressive policy makers and visionary companies, they are mobilising a movement for far-reaching change in farming that can feed the world and will improve the quality of life for billions of farm animals.
Compassion identified a need for a single CRM system to enable them to grow into new markets and new functions, but also retain control and ownership of all data at a central level.
They chose Salesforce and the Non Profit Starter pack (NPSP) as the platform for this activity. The project covers their UK HQ, France, Netherlands, USA, Poland and Italy offices, plus representatives in China, South Africa and Belgium and a total of over 60 Salesforce users.
As Compassion expands into Europe and beyond, each country requires a system to support their work and enable them to widen their function into areas such as fundraising when they are in a position to do so. Compassion HQ needs to be in a position to support these offices whilst retaining control and ownership of all data.
As a campaigning charity, it is vital that all contact with external stakeholders is co-ordinated to maximise impact and ensure Compassion achieves its strategic aims.
Compassion had a mix of contact management systems in place (e.g. Raisers Edge, Access, Salesforce, Excel and Outlook). Online advocacy and email tool, Engaging Networks, is used by the UK, France, Netherlands, Poland and Italy offices to engage with supporters online and easy integration of this data into Salesforce was key.
The Fundraising team was looking to ‘personalise’ rather than just segment data and to Value someone’s engagement with Compassion based on non-financial criteria as well as RFV. A good measure was the time taken to co-ordinate cross-department communication with contacts (e.g. sending Christmas cards!) and needed to be a much simpler and less time consuming process.
A key part of the system was integrating Salesforce with Engaging Networks (used for campaigning activity). Why was this so important?
Benefits of the Engaging Networks Integration
Main Benefits of using Salesforce