Cruelty Free International

Campaigning

Clarity Gift Aid

Fundraising

Cruelty Free International works to end animal experiments worldwide. We believe there is no ethical justification for using animals in experiments. For over 100 years, we have championed progressive, humane scientific research and cruelty free living.

The Challenge

CFI are looking for a CRM system to help put supporters at the centre of the organisation, both in the UK and across target territories around the globe. This CRM will support:

  • Fundraising
  • Campaigning
  • Supporter care
  • Corporate donations
  • Trusts & foundations donations
  • Legacy administration & marketing
  • Policy/Legal/Science contact management

And the CRM will provide:

  • Advanced analysis and reporting
  • Internal ownership of all data
  • A single view of all contacts (where appropriate) to user in the UK and abroad
  • Greater insight into supporters’ interactions with CFI and opportunities for further engagement
  • Increase communications capacity and sophistication

It is also essential that the system be able to grow in size and functionality as CFI expand.

The Solution

  • Set up of The Nonprofit Starter Pack (NPSP)
  • Installation and configuration of Gift Aid tools – including tracking and reconciling payments from HMRC
  • Salesforce will be set up to facilitate payments in GBP, EUR and USD using the standard Salesforce multi-currency solution
  • Ability to schedule a complete backup of all data on a weekly basis
  • Integration of Clarity Import, Engaging Networks, Valldata, website, outbound bulk emails and social media
  • Clarity Banking to process payments
  • Dedicated user training period on-site
  • Creation of an extensive suite of reports and dashboards

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