CFI are looking for a CRM system to help put supporters at the centre of the organisation, both in the UK and across target territories around the globe. This CRM will support:
- Fundraising
- Campaigning
- Supporter care
- Corporate donations
- Trusts & foundations donations
- Legacy administration & marketing
- Policy/Legal/Science contact management
And the CRM will provide:
- Advanced analysis and reporting
- Internal ownership of all data
- A single view of all contacts (where appropriate) to user in the UK and abroad
- Greater insight into supporters’ interactions with CFI and opportunities for further engagement
- Increase communications capacity and sophistication
It is also essential that the system be able to grow in size and functionality as CFI expand.