GNB were already using Salesforce but were looking to make some improvements in how it was being used. This project was primarily to address the requirements for the Girls Not Brides Member Induction process
The Girls Not Brides Partnership Team deals with approximately 200 new membership applications every year. This included numerous steps and activities:
- Processing membership application forms in 3 languages
- Pushing some from an online system which is English only onto Salesforce
- Manually adding French and Spanish applications by copy/pasting form information received by email into Salesforce
- Welcoming new members to the partnership
- Holding induction calls
The process was very labour intensive, and suffered from a number of technical problems (for example, information was not synchronising between the online application form and Salesforce correctly) and other issues that caused bottlenecks and delays.