To move to a new CRM system. Systems were out of sync as Progress CRM, Engaging Networks and the TLMEW Website worked in silos and did not automatically communicate with each other.
Growth of technology has meant emails, Facebook and Twitter are increasingly popular, hence the need for a way to manage all these different kinds of ways to interact. Also, there was a desire to attract new supporters such as baby boomers and millennials who are more inclined to use mobile devices and numerous digital applications.
Processes and IT systems must comply with legislative changes such as the new EU Data Protection Act.