The Thalidomide Trust

Case Management

Fundraising

The Thalidomide Trust is a charity set up to provide relief and assistance to people born in the UK with disabilities caused by their mothers having taken the drug Thalidomide (manufactured by the Distiller Company, now Diageo plc) during their pregnancy.

The Challenge

The Trust wanted to procure the services of a company to implement Salesforce and ensure that all the adaptations/add ons to Salesforce specified are implemented.

They had been using a bespoke Management Information System which was unreliable:

  • Unable to communicate via text
  • Unable to tailor communications
  • Relied upon a manual list of those who did not wish to receive certain communications
  • Unable to effectively capture data on third party contact details in a usable format
  • Could not produce management reports (e.g. number of beneficiaries with a particular disability)
  • The health information was not integrated with broader beneficiary information

The Solution

  • Send emails and text messages directly from within Salesforce
  • Attendance of events stored in Salesforce campaigns
  • Running of client specific reports
  • General information for each beneficiary (along with third party contact details for them) with standard and custom fields
  • Contact mailing preferences linked in Salesforce to mailing/email campaigns
  • Dashboard of communications easily accessible within Salesforce
  • Training package for all Trust staff

Office Manager, Thalidomide Trust

Lynsey Clarke

“Hugely beneficial! Reporting is much easier.”