Alzheimer’s Research UK has chosen Salesforce & Giveclarity to help deliver a transformational supporter experience 💪


Alzheimer’s Research UK is the UK’s leading dementia research charity, dedicated to causes, diagnosis, prevention, treatment, and cure. The charity’s vision is a world where people are free from the fear, harm, and heartbreak of dementia.

The organisation has experienced significant growth in recent years, and need a new CRM platform that can scale with them whilst delivering a whole new level of supporter interaction.

To achieve this, Alzheimer’s Research UK has chosen Salesforce. As a nimble organisation they felt Salesforce was the best fit for them: enabling them to react to opportunities and develop new solutions more efficiently than with other platforms.

Alzheimer’s Research UK also chose Giveclarity as their implementation partner. Giveclarity were considered a great cultural fit. As a Social Enterprise with excellent references, Giveclarity gave Alzheimer’s Research UK the reassurance that they were making the right decision!

Adrian Smith, Head of Data and CRM at Alzheimer’s Research UK , said “We are incredibly excited to work with Giveclarity and believe they are an excellent fit for our organisation.  Their impressive track record and clarity on how they approach a project like ours gave us great confidence. We can’t wait to get started!”

The project has already got underway at Alzheimer’s Research UK’s offices in Cambridge!

An exciting partnership lies ahead! 🤝

Written by

Noah Harley