Challenges resolved:
Giveclarity was chosen among other Salesforce integrators to set up its Marketing automation tool for its experience in meeting ACH Spain challenges, namely:
- Help ACH Spain with marketing strategy by starting the project with a marketing strategy workshop and drafting a marketing action plan
- Ensure the adoption of the new tool by the teams by training the team and providing tipsheets that include answers to all possible questions a MC user may have
- Increase internal collaboration by involving all relevant teams into the project
- Improve supporter segmentation by sharing best practices and setting up our one-of-the-kind segmentation accelerators
- Communicate with their community based on its interaction needs and communication preferences by configuring custom donor journeys and consent/preference centers
