Charlie House

Charlie House is a local children’s charity which supports babies, children & young people with complex disabilities and life limiting conditions in NE Scotland.

The Challenge

Charlie House was a new charity using excel spreadsheets and other ways of recording their fundraising activity. They felt it was time to invest in a robust and scalable CRM for their fundraising activities, and they chose Salesforce and Giveclarity.

Project Aims

To set up Salesforce to meet their needs and train the team on its use. The following were implemented to help support the charities needs:

  • CRM
  • Fundraising NPSP
  • Marketing via Marketing Cloud
  • Activities Booking (Lightning Events App) & Community Portal
  • Programme Management & Case Management
  • Clarity Gift Aid
  • Volunteer Management

The Solution

  • One CRM system that all staff have been trained on how to use
  • Salesforce NPSP set up and mapped fields from existing excel spreadsheets
  • Ability to scale the use of the same data for different depatrments
  • Management of permissions and access to additional apps to ensure confidentiality within the apps without having to duplicate data across to another system.
  • SalesForce NPSP can start as the charity’s CRM, but easily develop into so much more as users confidence grows.

Chairperson

Tracy Johnstone

"Working with Giveclarity has been essential to our successful use of Salesforce. As a small charity we are unable to have a permanent headcount to support the Salesforce function within the business. Our in house Administrators can call on Giveclarity Support to access expertise in the use of all the Salesforce products, ensuring that any problems arising are quickly and efficiently resolved."