Greenpeace UK

Important links:
greenpeace.org.uk/

WINNER of the ‘2018 Partner Innovation Award: Nonprofit’ for our work with Greenpeace UK!

Founded in 1971 Greenpeace is committed to protecting the planet and promoting peace through positive action. The world’s largest environmental campaigning organization is present in over 40 countries with an office in the UK.

Every month, Greenpeace UK supporters carry out over 1.2M online actions and give ~136k regular gifts, with 70k new supporters being added on average. Greenpeace UK has rich historical supporter data needed for audit and trend analysis including over 25M donations and 50M campaign responses.

The Challenge

  • Making supporter selections for communications easier and quicker
  • Lack of a ‘Single Supporter View’ (SSV) of all interactions with a given supporter (data residing in multiple systems)
  • Complex and inconsistent coding of supporter and campaigning activities
  • Speed and flexibility of data loads into legacy database slow and inflexible meaning a lack of agility in ability to engage in a timely manner
  • Lack of cross team visibility of supporters
  • Reporting and analysis time consuming, complex and inconsistent
  • Comply with new GDPR legislation (May 2018)

The Solution

  • Fundraising management – Major Donor Solicitation, Mass Direct Debit Management
  • Supporter Care – Gmail Integration (Cirrus app)
  • Banking processing – BACS reconciliation and follow-on processes
  • Flexible and easier Supporter Selections and segmentation
  • Extensive suite of reports and dashboards
  • Data Migration – migrated 25 Million Opportunities and 50 Million Campaign Members!
  • Custom built GDPR functionality to meet client need
  • 30% decrease in data loading times
  • Faster and more accurate reporting: 1 full staff day a week saved by not doing manual spreadsheet reporting
  • Supporter cases more visible and resolved quicker: automatic creation of ~1200 supporter enquiry records per week (previously took several minutes to record reach)
  • Instantaneous processing of Direct Debits saving ~3 days of staff time per month

Head of IT - Greenpeace UK

Andrew Hatton

“Giveclarity remains an important partner to Greenpeace UK and we rely on Giveclarity's deep knowledge of the product to advise us on a range of new business requirements. We felt you would go the extra mile when we needed it, that you would work flexibly and we had confidence in your ability to deliver.”

Important links:
greenpeace.org.uk/

Like what you see?

We'd love to speak with you about our award-winning solutions!

Get in touch

Like what you see?

We'd love to speak with you about our award-winning solutions!

Get in touch
Categories:
Campaigning
Clarity Banking
Clarity Gift Aid
Fundraising
GDPR
Marketing Cloud