Médecins Sans Frontières (Sweden) is an international independent medical humanitarian organisation.
When it comes to humanitarian work, every second counts—and every donor matters. Since their go live with Salesforce and Marketing Cloud, Médecins Sans Frontières (MSF) Sweden faced a challenge: how to make donor journeys seamless and impactful while managing complex data across multiple channels.
In the first-year post-implementation, MSF Sweden set a new benchmark for fundraising efficiency. Moreover, shortly after go live, sending emails in Marketing Cloud resulted in an overall open rate going up to 51.64% and average CTR of 3.11% – both above industry benchmarks.
See how it all started here
And the journey didn’t stop there! MSF Sweden needed to further enrich data to be able to personalize donor experiences, streamline communications, and ensure that every interaction reflected their mission of saving lives.
A powerful combination of Salesforce CRM and Marketing Cloud allowed MSF Sweden to automate donor journeys, introduce new communication channels and new payment processes, and find innovative ways to enrich their knowledge about their supporters so that donor experiences are all the more personalised and meaningful for supporters.
Next year, MSF Sweden plans to implement with us agentic AI to empower its fundraising teams even further with the aim of delivering hyper-personalized donor engagement, predicting giving trends, and streamlining operations for maximum impact. Hereby we expect MSF Sweden to set a new benchmark for innovation in the sector.
We are proud of this mutually enriching and inspiring collaboration and look forward to shaping the future of fundraising together.
