UNICEF Ireland

The Challenge

• UNICEF Ireland previously relied on an CRM system they had outgrown and manual processes for managing donors and fundraising. These methods had significant limitations, impacting the charity’s effectiveness and efficiency.
• The Donor Care Team managed data and processes using spreadsheets, resulting in data duplication, poor data quality and duplicates.
• Time consuming processes – for example, UNICEF Ireland had to process all online donations manually resulting in challenges for our fundraising teams.

• Data Sovereignty: UNICEF Ireland aimed to have full control over their data, reducing reliance on external partners for most processes. They sought to build in-house reporting and data handling capabilities to enhance efficiency and data sovereignty.

The Solution

• Consolidated data from all sources to establish a single source of truth, ensuring high data quality through the application of rigorous data quality rules.
• Provided a comprehensive, multi-purpose consent management solution.
• Enabled seamless integrations with multiple website donation forms.
• Delivered a streamlined, two-way integration with the Stripe payment processing platform.
• Implemented the Clarity Banking solution for accurate collection of SEPA Direct Debit donations.
• Developed a solution to ensure quick and consistent processing of Charitable Donations Scheme data.
• Utilized the Clarity Data Transform solution to streamline the import of data from agencies, fundraising platforms, and other supporting systems.
• Ensured the accurate exchange of financial allocations with accounting packages.
• Unified the Individual Giving, Major Donor, Corporate, and Advocacy teams onto a single platform.
• Delivered comprehensive end-user and administrator training to empower the client to maintain and enhance the implemented solution.

The Results

• The automation of fundraising and marketing activities – saving time, reducing human error and increased efficiency e.g. automated donor journeys, payment processing, etc.
• A reduction in complex manual activities through better system integrations
• More accurate donor engagement through accurate segmentation/messaging
• Enhanced data quality/integrity leading to more reliable data processing
• Improved insight into fundraising and operational activities through analytics – providing oversight across all departments.

Marketing Cloud

• 5 sets of ‘export to Telemarketing lists’ ready for agencies have been successfully setup and now running. These segments are fully automated each month, meaning these lists are ready to go in CSV format without having to spend time each month setting up this up.
• Over 190k email sends, 32% open rate, 4.27% Click to Open rate (above average for non-profits)
• A Cash to Pledge conversion journey on a Gaza campaign has just been setup and already producing results including 64 pledges with an average gift of €16.96
• The donation amount resulting from one-off email campaigns within the Marketing Cloud was €238,963