Worldwide Cancer Research aimed to boost their annual income growth through a combination of effective digital and offline marketing strategies. They sought to utilize automated journeys for timely and personalized communications to acquire, retain, and develop donors. Their strategy involved guiding supporter cohorts through various stages of their relationship with WCR over time.
Support Journey Manager, Worldwide Cancer Research
Jodie Mitchell
“It was a big, complicated project for us, and some team members were brand new. The turnaround was quick which meant that the pace of learning was also quick. Giveclarity encouraged us do some of the build ourselves with their support so that we could learn about Marketing Cloud in a practical way and how best to use it. Our learning curve was steep, but the rewards have paid off in how comfortable we now feel using the tool.”
CRM & Analytics Manager, Worldwide Cancer Research
Joanna Hewitt
“The project was probably made bigger owing to our need to implement a new Lifestage model in tandem with the Marketing Cloud implementation, however we got a good steer on building flows in our CRM and data extensions in Marketing Cloud, which has really increased our own skillset in these areas of automation and our understanding of how the Sales Cloud system links with the Marketing Cloud platform.
Giveclarity consultants have continued to provide a good level of “post go- live hand-holding” as part of our annual support contract and we have really benefitted from this. ”
