Nonprofit Cloud and Marketing Cloud help UNHCR Switzerland with Ukraine appeals


“Giveclarity supported us with the implementation of our full digital infrastructure, including Marketing Cloud and Salesforce integration. We were launching our marketing program from scratch, so our main challenges were to define our business needs whilst working within limited financial and human resources. Many thanks to the Giveclarity team for their support and commitment.”

Fanny Dardeau, Head of Individual Giving, Switzerland for UNHCR

Switzerland for UNHCR (CH4U) was established in 2020 with a purpose of resource mobilisation and refugee rights’ protection. In order to keep up with the ambitious growth targets set soon after its creation, CH4U made a decision to choose Salesforce as its donor relationship management platform.

Salesforce was seen as fit for purpose since it allowed for the young organisation to quickly scale up its individual giving and philanthropy programmes. CH4U did not have an independent emailing system for donors, hence it opted for Salesforce Marketing Cloud to build a transformative supporter experience.

As a result of the Salesforce NPSP implementation by Giveclarity, CH4U now works with a GDPR-compliant data model fully responding to its fundraising needs. Other than providing a 360° view of its supporter base, NPSP’s reporting, collaboration and analytics functions allow CH4U to have a long-term forecast and joined up fundraising activity planning.

Finally, donors are now being onboarded and re-engaged through the journeys setup in Marketing Cloud. Giveclarity helped CH4U build an audience-centric communication strategy providing its supporters with a personalised engagement experience.

Salesforce could not have been implemented at a more critical time, with audience segmentations and supporter journeys in Marketing Cloud being used for the Ukraine appeals.

We hope UNHCR can continue unleashing public generosity with the help of Salesforce!

See our success story here:

Written by

Noah Harley